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THE
FRAME
UNSPOKEN LAWS of
POWER, STATUS, and INFLUENCE
Book
BOOK
The weak beg to be chosen. The powerful choose.
It isn’t charm. It isn’t persuasion. It’s the gravity that makes others lean in, the silence that bends decisions, the presence that chooses instead of chasing.
This book distills the Ten Laws of Frame, from Signal over Struggle to Cold is King, into a field manual for power, status, and influence. Through boardrooms and bedrooms, pitches and negotiations, it shows how the quietest signals outweigh the loudest performances.
Authors
AUTHORS
The authors bring decades of experience building, scaling, and advising companies across industries and continents.
Together they’ve generated billions in enterprise value and guided leaders from high-growth startups to Fortune 500 boardrooms.
JUSTIN MICHAEL
Justin is an internationally renowned outbound sales expert and bestselling author of ten books. A former sales leader at Salesforce and LinkedIn, he went on to train teams at global companies including HubSpot, creating frameworks now used by top performers across the SaaS industry. His methodology has generated over one billion dollars in pipeline for more than two hundred ventures, while his clients, including elite founders, CROs, and consultants, have become seven-figure leaders under his guidance. Today he is recognised as one of the premier executive coaches in the world, a strategist whose influence extends from high-growth startups to Fortune 500 boardrooms.
JONNY STAKER
Jonny is an entrepreneur, investor, and strategic advisor to founders and senior executives worldwide. Over more than two decades, he has founded, scaled, and sold companies across multiple sectors, including a successful exit to a global private equity firm, helping create over three hundred million dollars in enterprise value. Through his Vanquish companies and private advisory work he has guided hundreds of clients, from PE-backed CEOs and Deloitte and McKinsey partners to Sequoia-backed founders and leaders at companies including Google, Salesforce, and Toyota, by reshaping how they position, acquire, and scale, driving billions of dollars in revenue growth.
The Intensive
INTENSIVES
Frame isn’t learned in theory. It’s forged under pressure.
Our Intensives are private, high-compression engagements designed for founders, executives, and teams who need more than ideas. They need to translate the laws of Frame into closing bigger deals, negotiating from strength, setting the terms in every room.
Grounded in the field manual, these sessions strip away performance and wire in practices like Signal over Struggle, Cold Arrival, and The Silent Close, so you and your team can stop auditioning, start filtering, and operate with the inevitability that shapes better outcomes.
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